The Ready to Eat Market in India is
showing remarkable growth owing to the growing income & consumption levels
of the Indian consumers. In addition to this, rapid urbanization is also
augmenting the demand for ready to eat products. Urban people suffer from time
crunch due to their busy work schedules and this is leading to increased dependence
on ready to eat foods.
This is further aided with the
penetration and availability of a wide variety of ready to eat products in
different packaging formats at various retail points. All these factors are
indicating towards the bright future of the Indian ready to eat market in the
coming years.
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The report provides a snapshot of
the ready to eat market. It begins with an overview of the major macro economic
indicators which highlights the present economic scenario prevalent in India.
It is followed by the introduction section which segregates the overall food
processing industry into its sub segments, one of which is the packaged foods
segment and ready to eat is one of the sub segments of this group.
It then moves into the market
overview section, which provides an overview of the Indian ready to eat market
with details regarding its current market size and growth in the coming years.
Segmental share of the market in terms of organized and unorganized sector is
also provided.
In addition to this, names of major
players of RTE market has been mentioned along with the share held by the
market leader. After this, the broad classification of the end user segments of
ready to eat foods has been discussed. The next section elaborates on the value
chain analysis of the sector.
This is followed by a separate
market segmentation section, wherein segregation of the market in terms of
shelf stable & frozen products and vegetarian & non vegetarian has been
done. Based on the availability of the products in the market, respective
market shares of these categories have also been provided.
Next section discusses about the
findings of the consumer insights survey on Ready to Eat Market in India which
was conducted on social media sites and via emails.
A separate section on import and
export of different types ready to eat products is also provided, highlighting
the growth in import and export values over the years. Then, details regarding
major importing and exporting nations are also provided.
An analysis of the drivers explains
the factors for growth of the industry that include growing income and
consumption, rapid urbanization, increasing working women population,
convenience factor, growing retail market and marketing campaigns. The key
challenges include poor supply chain and distribution facility, deficit in
power supply, consumer behavior and perception, rise in packaging costs and
health concerns.
The next section speaks about the
government rules & policies which covers Food Safety and Standards Act 2006
& Regulations 2011 and other government policies.
After this, a separate section of
government participation is provided which speaks about various fiscal
incentives for food processing sector and other initiatives taken by the
government of India which are indirectly boosting the ready to eat market.
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The major trends identified in the
sector include exhibitions and events, high focus on export, adaptation of new
technologies, innovative promotional techniques, gaining special attention in
retail format stores, retailers going for private label RTE meals, launching
innovative and region specific products and frozen RTE products gaining
popularity.
The competitive landscape section
begins with the Porter’s Five Forces Analysis, illustrating the competitive
rivalry, bargaining power of suppliers and buyers and threat of new entrants
and substitutes. The section includes competitive benchmarking of the top
players operating in the Indian ready to eat market.
The report also features brief
profiles of major domestic and foreign players in the market and a snapshot of
their corporation, financial performance along with the key financial ratios,
business highlights, their product portfolio and SWOT analysis, thus providing
an insight into the existing competitive scenario.
The report concludes with a section
on strategic recommendations which comprises an analysis of the growth
strategies for the ready to eat market in India.
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