Frozen foods are still a nascent
segment for the Indian market, but it is fast growing. The Indian frozen food
market, including sales to restaurants and hotels, was worth Rs 1,400 crore in
2011. The biggest growth driver of the category is the time pressed consumers
looking for convenience. Other drivers include, increased disposable income,
changing tastes (greater consumer acceptance), rising number of quick service
restaurants, hygiene (particularly for non-vegetarian items) and the fact that
frozen foods deliver better value for money than snacks prepared from scratch.
The frozen food market is witnessing
innovative initiatives across different categories of products. Apart from good
taste, imagination and creativity are strong distinguishing factors among
players in the industry.
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Why should the report be purchased?
The report “Assessment of the Frozen
Food Market in India” analyses the frozen foods industry and highlights the
initiatives being taken by the major players. The current market scenario,
challenges and future prospects of the sector has also been examined. The
report contains latest verbatim of industry experts.
Research methodology and delivery
time
Smart Research Insights has
conducted in depth secondary research to arrive at key insights. Data collected
from key industry sources has been analyzed impartially to present a clear
picture of the industry. All recent developments which impact the sector
dynamics have been captured and used to support the research hypothesis.
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