Electric vehicle market is expected
to witness phenomenal growth in the coming years. Increasing fuel costs, rise
in pollution level and increasing government support will boost the adoption of
electric vehicles in India.
The report begins with an overview
of the major macro economic indicators which highlights the present economic
scenario prevalent inIndia. The introduction section provides the definition of
an electric vehicle with its major components. It also mentions the various
types of electric vehicles based on technology, such as, battery electric
vehicles, plug in hybrid electric vehicles, hybrid electric vehicles and fuel
cell electric vehicles. This section further depicts the transition path of
electric vehicle market over the years, highlighting the reasons for shift
towards electric mobility in the future. This is followed by the market
overview section which provides an insight into the overall electric vehicle
market inIndia. The market size and forecasted growth along with the market
segments and their respective shares have been mentioned in the report. This
section further includes a cost comparison between electric vehicles and
conventional internal combustion engine vehicles across the supply chain and
manufacturing process.
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Moving along, electric vehicle
market segments section in the report elaborates the three basic market
segments, electric four wheelers, two wheelers and three wheelers, wherein it
lists their respective market size and forecasted growth. It also reveals the
consumer preference for different technologies in each segment. The next
section analyses the electric vehicle market by drawing a comparative study of
the key hurdles to electric vehicle adoption, factors influencing the
consumer's purchasing decision and sensitivity, preferred vehicle segment in
Tier 1, Tier 2, Tier 3 and Tier 4 cities, consumer preference towards various
demand incentives and technologies across all the major segments of electric
vehicles.
Factors driving the growth of
electric vehicle market inIndiaare also explained in detail, which includes
government initiatives, rise in fuel costs, low operating and maintenance cost,
foreign dependence for crude oil and environment friendly nature. The key
challenges identified are low vehicle performance, inefficient battery, price
constraint, power shortage and lack of infrastructure in the country.
The report covers the various
government initiatives concerning the electric vehicle market inIndia. This
section discusses the Alternate Fuels for Surface Transportation Program and
its impact on the electric vehicle market. This is followed by the detailed
illustration of the National Electric Mobility Mission Plan 2020, where in, it
depicts the framework, potential roadmap for electrification and four major
focus areas of the program which includes demand generation, research and
development, manufacturing incentives and infrastructure development. Under
demand generation, the possible demand scenario for electric vehicles,
projected demand for electric vehicles in 2020 based on various technologies and
types of electric vehicles, government incentives for each type of electric
vehicle segment and the method of channelizing the demand incentives have been
mentioned. This is followed by the introduction of the research and development
of electric vehicles along with the comparison of global R&D scenario with
the Indian market. The report also mentions the strategies to build R&D
capability, depicts the required framework for implementing the electric
vehicle R&D program, identifies the high priority R&D area for electric
vehicle and tabulates the total R&D expenditure for each type of electric
vehicle segment across different R&D areas. Further, the domestic scenario
of electric vehicle manufacturing and component supplying have been mentioned
which provides a clear idea about the current status of the electric vehicle
manufacturing costs, indicating the need to adopt the phased manufacturing
strategy for electric vehicles across each segment. It also lists the
initiatives for developing the auto component sector and the various studies
that needs to be undertaken to boost the localization of electric vehicle
components. The report also illustrates the link between electric vehicles and
availability of public charging infrastructure, followed by depicting the consumer
preference and the phased development of infrastructure to support the power
requirement of electric vehicles by 2020 across each segment. This section
concludes with the total proposed investment and the benefit analysis of the
National Electric Mobility Mission Plan 2020.
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The trends section in the report
comprises an in-depth analysis of the major trends prevailing in the electric
vehicle market, which include entry of new players and retro fitment hybrid
kits.
The competition section begins with
the Porter’s Five Forces Analysis, illustrating the competitive rivalry,
bargaining power of suppliers and buyers and threat of new entrants and
substitutes. It outlays the competitive landscape of the electric vehicle
market inIndiabriefing about the domestic and foreign players existing in the
market. The section includes competitive benchmarking of the top players
operating in the Indian electric vehicle market. The report also features brief
profiles of major domestic and foreign players in the market and a snapshot of
their corporation, financial performance along with the key financial ratios,
business highlights, their product portfolio and individual SWOT analysis
providing an insight into the existing competitive scenario.
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