Indian Advertising Market Report & Forecast: 2012-2016 - Advertising Industry Growth,Share,Size,Trends ,Analysis 2012-2016 - MarketResearchReports.Biz

With sustained growth of the Indian economy during the last two decades, there has been a constantly increasing yearning for a better lifestyle among Indian people. This yearning has been catalyzing consumerist desires. Advertising industry has been both a catalyst and beneficiary of these desires as the industry has been on a continuous growth trajectory with only temporary slowdowns at times.

 According to IMARC Group, one of the world’s leading research and advisory firms, with the Indian economy on a continuous growth path for many more years to come, prospects of the advertising industry are bright. Although the industry is expected to maintain its current growth momentum, the pace of growth of various segments of the industry will differ significantly from one another. We expect growth rates in newer segments like mobile or internet advertising to be substantially higher as compared to traditional segments like print or electronic media.   

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IMARC’s new report entitled “Indian Advertising Market Report & Forecast: 2012-2016” provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.

Key Aspects Analyzed:

Understanding the Indian advertising market

Focus of the Analysis:

• Composition of the market
• Major players
• SWOT analysis of the industry
• Historical growth trends  and driving  factors 
• Market outlook 

Television advertising market

Focus of the analysis:

• An overview of the television broadcasting industry
• Analysis of  various sub-segments with their performance
• Major  industries that use television as an advertising medium   
• Major  companies that use television as an advertising medium   
• Historical growth trends  and driving  factors 
• Market outlook

Print advertising market

Focus of the analysis:

• An overview of the print advertising industry
• Analysis of  various sub-segments with their performance
• Major players in each segment and their performance
• Major  industries that use print as an advertising medium
• Major  companies that use print as an advertising medium
• Historical growth trends and driving  factors 
• Market outlook

Radio advertising market

Focus of the analysis:

• An overview of the radio advertising industry
• Radio listenership across the country
• Major  industries that use radio as an advertising medium   
• Major  companies that use radio as an advertising medium   
• Historical growth trends and driving  factors 
• Market outlook

Internet/On-line advertising market

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Focus of the analysis:

• An overview of the Internet/On-line advertising industry
• Viewership of various  websites 
• Major  industries that use internet as an advertising medium   
• Major  companies that use internet as an advertising medium   
• Historical growth trends and driving  factors 
• Market outlook

Mobile advertising market

Focus of the analysis:

• An overview of the mobile advertising industry
• Various forms of mobile advertising
• Major  industries that use mobile as an advertising medium   
• Major  companies that use mobile as an advertising medium   
• Historical growth trends and driving  factors 
• Market outlook

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