Indian Probiotic Dairy industry is
evolving at a steady pace with opportunities for tremendous growth in near
future. India being the largest producer of milk and having world’s highest
cattle population has a distinct advantage in the Probiotic field. Indian
Probiotic industry is expected to be more than double by 2015 from its current
size in 2011. Brands that exist now in Indian Probiotic industry are Nestle,
Amul, Yakult Danone and Mother Dairy along with other minor players operating
in different regions in their own capacities. Although there are quite a number
of challenges in front of domestic and foreign companies entering the Indian
Probiotic market, but the advantages associated with the industrial growth
prospects outnumber the challenges in an easy and elegant way. The strong fundamental
factors for the Probiotic industry in India will pave way for the growth of
Indian Dairy Industry in the near future.
Indian Probiotic Dairy Market,
Market Share and Forecast:
Amul is the leader with nearly 70%
market share in 2011 and is likely to be at the top in the coming years as
well. In 2011, Amul Probiotic share accounted for more than double than the
combined share of its competitors like Mother Dairy, Nestle and Yakult. Nestle
and Mother Dairy is holding second and third position in the Indian Probiotic
Market.
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Probiotic Dairy Products (Yougurt,
Ice Cream, Drink) and Forecast:
Probiotic Yogurt is the leading
category which accounts for more than 50% share in 2011 followed by Probiotic
Ice Cream and Probiotic drink.
Probiotic Dairy Products Sales
Volume and Forecast:
It is expected that Probiotic yogurt
sales will cross 100,000 Thousand packets by 2015. Amul is the leader in
Probiotic yogurt sales in India and is likely to remain as a leader in the
years to come. Probiotic drink sales volume is likely to reach a little less
than 100,000 Thousand bottles by the year 2015. In probiotic drink sales
volume, Yakult is way ahead than Mother Dairy. Being a lonely player in the
probiotic ice cream market in India Amul is gaining advantage.
Although there are formidable
challenges to be encountered, the prospects of the market expanding in a
steadfast way look bright. As Probiotics are not previewed under any health
related law in India and with Indian Council of Medical Research (ICMR) still
framing the guidelines for Probiotic sales (ICMR status report on Probiotics,
2009), Probiotics face no hindrance from government health officials on its
sales.
Renub Research study titled “India
Probiotic Dairy Products (Yogurt, Drink, Ice-Cream) Market, Volume &
Forecast to 2015” provides a comprehensive assessment of the fast-evolving,
high-growth Probiotic products Market. We have studied in this report the
Probiotic Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream)
Market, Volume and Forecast. Major Players of Probiotic (Yakult Danone, Amul
India, Nestle India, Mother Dairy) Revenue in India and its Forecast.
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The Report Covers the Following
Points
- India Probiotic Dairy Market (2009 to 2011) and Forecast (2012 to 2015)
- India Probiotic Dairy Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream) Market Share (2009 to 2011) and Forecast (2012 to 2015)
- India Probiotic Company (Yakult Danone, Amul India, Nestle India, Mother Dairy) Market Share (2009 to 2011) and Forecast (2012 to 2015)
- India Probiotic Dairy Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream) Sales Volume (2009 to 2011) and Forecast (2012 to 2015)
- India Probiotic Dairy Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream) Market (2009 to 2011) and Forecast (2012 to 2015)
- India Probiotic Company (Yakult Danone, Amul India, Nestle India, Mother Dairy) Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream) Market 2009 to 2011 and Forecast (2012 to 2015)
- Companies (Yakult Danone, Amul India, Nestle India, Mother Dairy) Revenue in India Probiotic Sector (2009 to 2011) and Forecast (2012 to 2015)
- Driving Forces for India Probiotic Dairy Products Market
- Challenges for India Probiotic Dairy Products Market
Data Sources
This report is built using data and
information sourced from proprietary databases, primary and secondary research
and in-house analysis by Renub Research team of industry experts.
Primary sources include industry
surveys and telephone interviews with industry experts.
Secondary sources information and
data has been collected from various printable and non-printable sources like
search engines, News websites, Government Websites, Trade Journals, White papers,
Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry
Portals, Industry Associations and access to more than 100 paid databases.
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