The Indian consumer electronics and
durables sector in India is projected to grow at a CAGR of approximately 15%
reach INR 52,000 crore by 2015 from INR 34,000 crores in 2012. Key drivers
include the growing demand from the middle class along with rising sales
through different sales channels including online. Easy availability of finance
options is also fuelling growth.
MNC brands have understood the
Indian consumer mindset and are emerging as industry leaders backed by the
strong technology of parent companies and innovative marketing techniques. The
sector has a lot of potential. As per ASSOCHAM, in May 2012, only 2% of
households in small towns own refrigerators while just 0.5% posses’ washing
machines.
To check out the Complete table of
contents, visit: http://www.marketresearchreports.biz/analysis/170450
Why should the report be purchased?
The report “Assessment of the
Consumer Electronics Market in India” analyses the consumer electronics industry
and highlights the initiatives being taken by the major players. The current
market scenario, challenges and future prospects of the sector has also been
examined. The report contains latest verbatim of industry experts.
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