SMBG equipments has witnessed strong
growth over the last few years on account of large number of diabetics and
increasing awareness towards SMBG. People are also becoming aware of the
harmful effects of diabetes.
The report begins with macro
economic indicators whereby the basic economic indicators have been depicted.
In the introduction section market size of point of care testing for both
global and Indian market has been provided. The advantages of point of care
testing have been listed. The next slide provides the segmentation of the point
of care market in India. In the market overview section market size and growth
rate of SMBG in value terms has been provided. Further an overview of the
harmful aspects of diabetes and promotion adopted by companies has been
described.
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Factors affecting the use of SMBG
and working principle of SMBG has been tabulated. The slide also enumerates the
benefits of using SMBG. In the next slide the distribution channel of SMBG has
been highlighted (both traditional and modern) along with indicative pricing In
the next section drivers and challenges of SMBG market has been
explained.
Drivers include a large number of
diabetic patients in India and a steady growth in their numbers in days to
come. So it provides a market to grow for the manufacturers. Also rise in obese
people has also provided a lucrative market to SMBG manufacturers. Demand for
SMBG equipments are also in rise as people have become more health conscious.
They have become aware of the danger diabetes poses.
The challenges of SMBG market
include not being able to buy SMBG for a large number of people who continue to
suffer from diabetes. Moreover, this instrument also requires recurring
expenditure in form of strips. Many a times people have problems in
understanding the results of the test as they are unable to detect the color
change. Many doctors are also skeptical about the results obtained from
SMBG.
Trends of SMBG market include
technological innovations being brought about by the manufacturers so as to
make the product even more user friendly. Alternative bloodless glucometers are
likely to hit the market as some people do not want to prick themselves. Again,
glucometers are easily available in the chemist shop helping to increase
penetration and hence the market of SMBG. Better insurance coverage has also
helped SMBG market to grow.
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The competition section begins with
a Porter’s five forces model which analyses the dynamics of the market. The
major players in the market have been profiled which includes a financial
summary for each of the players. Key ratios and key contacts are also listed.
The last section offers strategic recommendations for the players in the SMBG
market. For each of the companies a SWOT analysis has been provided.
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