Telemedicine involves the use of
information technology and telecommunication to provide healthcare at a remote
location. The primary concept of telemedicine is to negate the distance factor
in providing life saving clinical healthcare. Telemedicine can be classified on
the basic on technology and services used. Based on services, telemedicine can
be divided into remote monitoring, store and forward (real-time) interactive
services. Furthermore, based on the application, telemedicine is classified as
Telecardiology, Teleconsultation, Teledermatology and Teleradiology.
Telesurgery and home telehealth are not very popular in the BRIC region and are
in the nascent stage.
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The BRIC countries have a high proportion
of population that suffers from diseases like diabetes and asthma. The BRIC
telemedicine market is expected to grow with a CAGR of 15%. Another driving
factor for the telemedicine market is the requirement of medical facilities in
rural areas. Rural areas lack good medical facilities and hence the concept of
telemedicine is very well accepted in the developing areas. The advent of high
speed internet and telecommunication in these countries has made telemedicine
possible and this is a factor for the continued growth of the market in these
regions. The cost associated with telemedicine is often lower as compared to
conventional healthcare and hence is a positive factor for the development of
the market.
Though the cost of telemedicine is
often lower, the infrastructure cost to provide telemedicine facility is often
high. This high cost acts as a hindrance to the development of the market along
with the lack of interest from patients and doctors restraints the growth of
the market. There are still certain legal hassles in telemedicine, which have
not yet been solved.
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The opportunity lies in developing a
knowledge sharing platform to enhance the scope for telemedicine market. Also
the support of the government in promoting the telemedicine market would be
crucial for its development. Increasing the awareness of patients about the
advantages of telemedicine is crucial for sustained growth.
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