The report begins with
‘Introduction’ section covering overview of Mobile engagement (m-Engagement)
and mobile marketing activities which provides basic idea of the technology,
its progression over years, and elements of mobile marketing.
The ‘Market Overview’ section emphasizes
on global and domestic market state of m-Engagement business. It features
various qualitative and statistical information including global mobile ad
servings, global mobile ad spending, India mobile ad serving scenario, current
scenario of mobile ad and location based services market in India, m-Engagement
market overview and major m-Engagement activities types in India, amongst
others. It is followed by ‘Ecosystems and Frameworks’ where basic steps and
procedure of mobile engagement, mobile ad and mobile marketing have been
discussed.
It is followed by ‘Drivers &
Challenges’ section elaborating the major furtherance and impediments for
m-engagement and promotional services in India. Both the ‘drivers’ and
’challenges’ are equally stressed upon to provide clear idea regarding the
probable obstacles and rewards in the line of business and help vendors take
necessary measures.
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The report continues with
‘Opportunities’ section where relevant opportunity areas for m-engagement are
elaborated. It begins with benefits of m-Engagement and Promotional Services.
The section continues with ‘Potential Verticals’ for m-Engagement where each of
the verticals are accompanied by statistical data and m-Engagement activities
are mentioned as well. The section also includes Porter’s Five Forces analysis
and information on major MVAS components & revenue sharing model, internet
users on Smartphone, and mobile application usage, amongst others.
Next the prominent trends in the
market are captured under ‘Market Trends’ section.
In the ‘Competitive Landscape’
section, the key m-Engagement and promotional companies are profiled. It
consists of information such as corporate & business highlights covering
operational & recent information regarding each company’s contact
information, location, key product and service offerings and key contacts for
each of the players. It also provides financial performance for a period of
time including revenue and profit, key ratios, financial summary and key
financial performance indicators. Key business segment and key geographic
segment for each player are provided as well to provide further clear idea
regarding the companies.
‘Recent Developments’ section
consists of information related to m-Engagement and promotion services and their
implementations in recent times.
It is followed by the ‘Consumer
Insights’ section where mobile internet and LBS usage and preference trends
have been captured by the means of primary survey. The survey was conducted
amongst a small group of people belonging to home users, gamers, technology and
other professionals via social media websites and technology forums.
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A few case studies and mobile ad
examples are provided in ‘Case Studies’ section.
The report concludes with the
section ‘Strategic Recommendation’ which is derived after a comprehensive
analysis of the market state and scope. It suggests key strategic moves which
can help enhance and accelerate adoption of m-Engagement and promotional services
in India.
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